top of page

There are new structures
for digital content that
can attract and engage
more mobile and
social media users.

iPhone

                      Since the  iPhone's                            introduction

                         in  2007, our

  multi-disciplinary research has

  evolved into new strategies for

communicating digital content
to diverse audiences.

The model is based on 

each user's "digital DIET"

to sustain engagement.

DEM_static.png
page 2

The digital "DIET"
consists of four variables that 
every user brings
to any content.

1.jpg

Demographics

Interests

Time

3.jpg
2.jpg
4.jpg

Environment

Varying user "DIETS" demand new ways
to structure content.

DIET
SPICE

The analytics company

Chartbeat, reports the average engagement
time on 54 billion pageviews

was 28 seconds.

"SPICE" attracts users to content they would

not typically select.

"SPICE" Content

Scannable

Personalized

 Iinteractive

Curiosity

 Emotional

bottom of page