Name: Digital Engagement Lab
Address: College Park, MD, 20742, US
Telephone: 301-405-2425

Meaningful engagement isn't a glance at video or a click to likes or share.
Meaningful engagement occurs when content builds "attention momentum."
Anew model for content that appeals to users beyond a "target audience."

The new Digital Engagement Model for 2025 offers new strategies to sustain
the attention of users to content they would not typically seek or select.

After researching mobile users, traditional structures for content are updated.

1. Clickbait doesn't always produce the most clicks.
2. "Likes" and "shares" represent interactivity but not always meaningful engagement.
3. Unliike traditional structures, content CAN simultaneously serve scanners and readers.